Was there a particular patient or system gap that you were really trying to address when you came up with this idea?

Look, we see a lot of patients with psoriasis, and a lot of these range from mild, moderate, severe.

And patients with milder extent of disease may not necessarily need to be followed up by a dermatologist.

Or sometimes... regardless of the extent of their disease, they need to be investigated and managed for their cardiovascular risks, metabolic syndrome risks, just because it's part and parcel of psoriasis management.

And sometimes a lot of these patients come in and they don't have a regular GP.

So it's nice to be able to have Lauren in practice where we go, all right, this is a new patient, Lauren, and she can manage them with first-line treatments like topical therapies or consent them or tell them about advanced treatments such as UV therapy or or biologics, but before that step, they may need to have methotrexate or other immune modulation or suppression treatments.

So the idea is that make Lauren feel confident managing these patients before they get to that specialist level where a biologic agent may be needed, and also make sure that we're managing the cardiovascular risk, metabolic syndrome, and other comorbidities that's linked to psoriasis.

which is just

The next question was how much can topical products realistically influence hair growth and scalp health?

Topical products can be helpful, but in 2026.

The one most reliable hair growth stimulant and active ingredient we have, which is still the benchmark for a topical product that help hair growth is topical minoxidil.

Everything else I would say would just be adjuncts or boosters to support and optimize your scalp microenvironment.

So it helps to prepare your scalp and your hair follicles to respond to medical treatments much better if you're using any to stimulate hair growth.

There are lots of products out there that do not work well and it's purely marketing claims.

There's no evidence to support their marketing claims of the product that it restores their scalp.

question, what are your top rules for evaluating hair or scalp advice online?