Yeah.

So every business has their own objectives.

So I work with someone that they're retiring, but they wanted to have something up for their son who's taking over their building company.

And there's some people that want to really expand quickly.

So we start everything with a strategy first.

So we will sit down with you and talk about where are you going? How is this gonna fit into what you're trying to achieve? Do we need to do a rebrand? Do we need a name change? All those particular things.

And then we go through, okay, what's the strategy of the website? Who do we wanna attract? And then we go into like content creation, but it all starts with strategy.

cool and uh i mean strategy aside what are some of my fundamental must-haves for a website like what would you deem to be uh regardless of the website you need to have xyz