Be great if you could tell us a little bit about yourself and what brought you to FuturePlus and what you do for us at the moment.

Of course.

Well, firstly, thank you for having me on the podcast.

And I'm really grateful to be in this room where many interesting conversations have already taken place.

A bit about me.

Well, I've been at FuturePlus for just over a month now.

My role is a sustainability executive, which on a superficial level, I'd say, is working with our clients across the whole lifecycle of sustainability.

But can you explain, you know, what that distinction means in practice between an actual and ambition and why it matters for businesses that may be just starting out?