Right

... with, with, with, uh, you know, cameras.

So it's because businesses are using AI to speed up processes.

That's all they're doing.

They're not using AI to solve problems and break bottlenecks to get the client's answer faster.

That's an entire shift in how you operate a business.

So to me, that's the biggest problem we're facing with it right now.

What, what kind of impact is that, will that have on companies when it comes to their website, the content they have? Does SEO even matter, right? And other kind of both, I guess, primarily on their own ch- channels, if you will.

Tell me the difference between the two.

So for the last 25 years, most businesses and every single thing we've done worldwide when it comes to economics has been search and retrieve.

You basically go in, identify your problem, or you go in and you're thinking about a solution, or you're thinking about whatever it may be in business.

You search Google, you search your CRM.

All the information comes back to you.

You digest blogs, you digest video, you digest notes on a CRM, and then you try to make a decision based upon what you have in front of you.

Every business has been built like that.

comes to

As we get better.

Yeah.

I mean, you know, we've you know, you and I are the same age and we've seen we've seen this with the Internet.

We've seen it with social media.

I mean, you know, even to a lesser extent, I know when blockchain came out, I'm still a big believer of blockchain.

But a lot of people thought like, OK, well, that's going to get rid of a lot of.

You know, I remember the big thing, well, if you're a, you know, title lawyer, you know, for real estate, that's over because of blockchain.

Or is there something else that you see that like law firms are creating friction that they don't even realize what they're doing?

What are the types of business owners that you work with and how do you help them kind of adopt and use AI?

So we like to focus on B2B manufacturing, B2B service-based businesses.

We will work with some law firms as well.

But the main thing we do is we help these types of firms move from search and retrieve to solve my problem, which means everything that they do from their marketing to customer service to sales, is all built on a search and retrieve.

So think about that.

The salesperson has to go in, meet the client, search all the specs, come back with a proposal.

If there is a problem with the product, the customer service or technicians have to go in, they have to research a product, and then they get back to the client.

Is that kind of what you're, maybe you could give us an example.