What's worked for you as you're building your team in terms of attracting the right type of elite talent?

Yeah.

I think, I guess the biggest lever which we have in terms of attracting talent is, is our vision.

That's basically we, we imagine this will become-- this could become a really big company.

It's people talk about Unicorn, they talk about Decacorn.

To me, if we, if we execute it right, there is no way that we won't end up as a hundred billion dollar company because the space is there, the problem is there.

It's real.

But what's been for you, like the steepest learning curve on building the go-to-market motion for your company today?