What do those people know about factory farming or what do they think they know about factory farming? How do they define factory farming?

So we asked people, one of the early questions in the survey is that we asked people, you know, what do you think factory farming is in your own words? And the majority of people talked about confinement.

They talked about scale and they talked about those sorts of aspects, which I think is representative of factory farming.

But very few talked about mutilations, talked about denial of natural behaviours.

and the psychological and mental harm and distress that factory farming causes other animals.

So I would say that people generally have a good understanding at sort of a high level of what factory farming is, but not really the full comprehensive reality of what it does to other animals, which I think gives us a big opportunity for educating and raising awareness about the impacts of factory farming.

Even without that knowledge, people are still saying, actually, we're morally opposed to factory farming or find it morally concerning.

So please share that with us.