So what made you look at what you were working on and think, "I can't keep making products like this"?

So I actually worked in contract manufacturing for about nine years now, and I started in cosmetics and pharmaceuticals.

I did compliance and regulatory.

And so I had a view from a contract manufacturer perspective where I saw so many different brands, small brands, bigger brands, medium-sized brands, and I would review labels all day pretty much.

And the first thing they train you in compliance when it comes to labeling is the first ingredients is usually the ingredients with the highest concentration in the formula.

And so I would review labels all day, and that ingredient, as you mentioned, would always happen to be water.

In the meantime, I was...

And Laila, my question for you now is how do you describe that difference to people who ask why you started?