And this is where you came in again.

Yeah, I feel like at this point, my role was really like a business coach.

As you mentioned, we developed the pipeline, but with it we developed a commercial assessment framework so that we can really break up and look at where were some of these ideas already mature and where did we have gaps we needed to fill.

And as we found was quite common that we were very comfortable with understanding how the technology could be applied and even having a reasonably good idea of the market that would utilise it.

Where there was less definition was often around what might be the business model for how that would be engaged and who would actually take it forward and execute on that.

Because, again, a lot of skill sets required there in taking this out to industry that sit outside the academic realm.

So how we went about the initial part of the program then was we really chose a selection of projects to be able to demonstrate this on.

Yeah, yeah, yeah.