How do we educate the end users to say, you signed up, you wanted all of this technology, you wanted all this capability, but you're using 10% of what you purchased?

Oh, see, I would tell you, I think our systems were built to only be utilized 10% because again, most of these systems that you're using were built for zero verticals or maybe they were built for an airport and then they were brought into verticals they weren't necessarily built for.

So they're actually built to just be used a small percentage because unless you're an airport, like why do I need this functionality, right? Number one.

Number two, they're built for, an integrator whose job was to then apply it and call me when you need me if something goes wrong or you want to add a card or a user or whatever.

So now I have a manufacturer disconnected from an end user community.

So I actually don't know what I'm building this for.

And the only person I'm talking to is really an integrator who's telling me what an end user needs, but it isn't necessarily really in that business other than They are doing sort of like specification bid work, if you would, of like, I need this feature.

Are they not moving fast enough because they're stubborn, because they've got all of this infrastructure that they've invested in over years and built and spent all this time building the software? Which is the common denominator?