
Lee Keith
1
APPEARANCES
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OCT 5
Jun 2, 2026
Behind the Brand with Cream Boutique
10:41
11:33
11:42
11:50

Lee KeithGUEST
I think, um, I think as a, as a, as a collective, I think part of the reason why we kind of, like, came together, and I think why, why people identified our, essentially, like, our two brands and working together, um, was that she's, if, to know Amel, you know, is to, like, be the, the, the art of giving back to community.

Lee KeithGUEST
We're doing a lot of new things, at least from our standpoint, things that, you know, Amel has highlighted and, and brought kind of, like, to the surface for us as a brand.

Lee KeithGUEST
So I think with that, like, we're super excited because it's, like, something new, you know? We've been doing this 10 years, but it, not in this way, you know? Very, very different.

Lee KeithGUEST
So, uh, you know, we, we value her tremendously and her experience and kinda just, like, her oversight and, you know, just, not just the pieces but just, hey, look, think about things this way, you know? So I think it's another person to really truly collaborate with.