And so then the opportunity is around content moving forward and content strategy.

Yes.

And this is maybe a good segue to what we're talking about today, which is link spam.

Because at Foodie Digital, we actually, you know, first 90 days fix that mentality and then we'd be focusing on content.

And one of the aha moments I had a couple of years ago is there is a new member who had joined us.

She had been with us for maybe like five or six months.

And yes, you know, we'd done all the technical auditing and historical traffic pattern audits and all the things that we do.

That's