So would you be so kind as to introduce yourself to our listeners?

Yeah, I'd love to.

Uh, my name is LeeAnne Dow, sometimes LeeAnne Dow Wymer, but always LeeAnne, and I spend a lot of time, um, helping organizations grow through strategic relationships, customer insights, ecosystem, and just systems thinking and trust-driven go-to-market strategy.

Um, so w- the way that I do this is through real conversations, real customer research, and actual relationship building with the customers for long-term wins.

Okay.

Um, and I love her as a podcast guest because she, she does have the really great answers.

Um, she has the, like, pattern recognition, the grit, the how do we do this, and how do we like think about this differently, um, mentality that really helps her drive growth.

Um, so I, I have a great opinion of her clearly, but all of my podcast gu- I don't publish episodes that I don't believe in strongly.

So would you be so kind as to introduce yourself to our listeners?

Yeah, I'd love to.

Uh, my name is LeeAnne Dow, sometimes LeeAnne Dow Wymer, but always LeeAnne, and I spend a lot of time, um, helping organizations grow through strategic relationships, customer insights, ecosystem, and just systems thinking and trust-driven go-to-market strategy.

Um, so w- the way that I do this is through real conversations, real customer research, and actual relationship building with the customers for long-term wins.

[laughs]

Um, I think that they're still, um, ignoring the foundations, um, of people, process, and systems.

Um, if ...

I, I was on a call yesterday where someone still wanted to do, like, a one-off campaign, um, of, like, an influencer user-generated thing, and, um, m- my advice is that I encouraged them to think of recurring long-term campaigns.