[laughs]

... and my, my, and my heart, so, um, I approach a lot of things from d- the data, and so we know the types of job roles that attendees are typically in, and so we understand kind of where their partners might need to be.

And then we do try to think a little bit ahead of, like, okay, who... what organizations do they, um, are they reaching out to and do they need to form re- relationships with? And, um, getting back to your earlier question about how EDUCAUSE has evolved, I think you've seen us really lean into this superpower of convening.

Yeah

... teach them about, you know, oh, you, you don't really know so much about risk management or what your business officer is challenged with.

And so we're gonna bring those players into the space also so that you can hear and listen to them and be more of an effective business partner.

And so I was describing this to somebody earlier today.

I was like, "It's kinda like giving them, um, their vitamins-