Mm-hmm.

So I grew up, yeah, on a sheep and broadacre cropping program farm in Western Australia, in Esperance, and that was a really huge foundational piece for probably understanding the agricultural industry.

It was just me and my dad on the farm most of the time, and I got this probably very unique lens to how, uh, agricultural business ran.

And all of my family basically are farmers now as well, or entrepreneurs in some capacity.

So business has always been instilled in me from a very young age, and that sort of was that starting point to understand that there was opportunity in the agricultural industry, although I was never overly encouraged to go into it.

So I went away to school, which is what all kids really in WA, they go away to high school, went to university and did a degree in commerce, majoring in public relations, and that's sort of my dip toe into sort of what marketing was, and social media specifically, and got some really great opportunities while I was there to do some internships and work really hard.

And I think that work ethic that you get instilled in you from agriculture, people really see that, and then that led to an amazing opportunity with the Royal Agricultural Society in Western Australia.

This is all too hard." What are the biggest mistakes you see people make?