How do you manage that kind of bringing the science to the consumer without overwhelming them, but showing them that this is really going to improve your day to day?

Yeah, well, to be honest, I was not part of Olaplex 12 years ago when this technology came out.

And I have to be very honest, that time I was part of Estée Lauder, and I remember I was looking in their technology, in Olaplex technology, because in reality, to be able to repair the cortex of the hair, that was a holy grail for us.

And like I said, 12 years ago, the owner, the ex-owner of Olaplex, Dean Crystal, joined the force with a very amazing scientist from California.

And they actually, they realized the existing proprietary molecule, which is the bisamino, this is how we call, not very scientific, is the one that actually can reform the disulfide bonds.

because we know that the disulfide bonds are the most important bonds that we need to reform when the hair is damaged, different type of damages, especially chemical damages, because this is the hardest damage that we need to take care of.

Now, like I said, other technologies, this happened 12 years ago, right? But other technologies evolved in meantime, And like I said before, the peptide category is the one that, in my opinion, it's huge and can really change this industry.

And you know, what's your advice? to the budding scientist, to the young woman who wants to go into science, about career, about expectations, anything, any words of wisdom you can offer?