How do we motivate that?

You know, the idea of saving money, the idea of being a good steward.

One of the things, too, that can really help to motivate people to conserve is to give them access to information about their energy use.

So for most people, the information we get comes in a utility bill-

Hmm.

And so whether it's that we're dealing with this increased demand from AI and cryptocurrency, uh, we're working through renewable deployment and how to take intermittent resources and use things like battery storage to-

How do we motivate that?

You know, the idea of saving money, the idea of being a good steward.

One of the things too that can really help to motivate people to conserve is to give them access to information about their energy use.

So for most people, the information we get comes in a utility bill-

Hmm.

And so whether it's that we're dealing with this increased demand from AI and cryptocurrency, uh, we're working through renewable deployment and how to take intermittent resources and use things like battery storage to-