[laughs]

Okay.

This is, this is the beauty of AI.

Yeah, so I mean, my team, each member of my team now is the equivalent of more than what used to be 12 members on my team, thanks to AI.

Because when I had 47 people, to be completely honest, we were making significantly less profit than we are now.

I'm an open book, Brea.

I'm willing to talk about these things.

So how does a founder turn their audience into a valuable commercial asset without becoming trapped as, like, the, the face or the salesperson or the delivery mechanism for everything?

with somebody who's ultimately going to sell them and that's the closer who's closing the deal right so you leverage dms really well and i don't think it's just dms it's a combination of having the personal brand and the influence leveraging your dms to establish like connection and get that appointment set but also there's an automation piece in there as well so can you talk a little bit about that framework because i feel like it doesn't matter what you're selling you being able to leverage that is what is going to help you be successful in whatever program you're selling.

Yeah, like with regards to automation, you can automate through tech and tools or you can automate through people and processes that people follow or a combination of the both.

And so I'm really big on combining tech with people.

My belief is let systems run the business and let people run those systems because then you're able to create freedom for yourself and processes that continuously work again and again and again without necessarily breaking.

And for example, like a lot of people really struggle to get leads.

And I think the reason why people struggle to get leads, and this isn't just me making an assumption.

We've ran lead gen to a lot of big name influencers and obviously ourselves and tons of our clients.

Because your video is actually getting them to book, right? Like at the end, you'll give them an option to book.