But it's interesting when you think about how to make lives better for women as it relates to that time of the month, to your period.

It's really ironic that you just said that story because my team took me to my first Angel City football club game yesterday.

And for those of you listeners who aren't familiar with Los Angeles, but that is our ladies soccer team.

They're amazing.

And I had terrible cramps there, but because it's a stadium, I didn't bring my purse because you have to have the clear bag.

And so I left my bag in the car and forgot and I had Terrible period cramps.

So there's two different types of menstrual cramping and I'm not a doctor, but there's cramps that happen before your period that are really hormonal.

What is one lesson in building a category changing consumer brand that more founders need to hear?

So I'm so curious about your situation.

That story couldn't be more relatable.

I've probably had, I don't know, 100 no's in my 10 years for fundraising in the classic, like, let me ask my wife, girlfriend, daughter.

We've even had instances where we've had investors who've learned about our products because they have multiple daughters who are using Flex and all of their girlfriends at college are using Flex and all their sorority is now using Flex.

And they're still like, yeah, I just, I don't really know.

I'm just not really sure about it.

I'm like, that's fine.

But what would you say are the biggest lessons, like the things that have really helped you to get into that many retail locations?