I mean, definitely a massively loaded report that I feel like, I mean, what was it like conducting that report and how long did that take?

So the report that you're referring to is our very first national benchmark of U.S. mothers.

And what we're really excited about is that even though this is the first one, it's going to run every six months so we can look at changes over time.

And that's something that came out of two challenges or gaps that we kept noticing around us.

and running into, one is representation.

So we talked about how moms notice this extraordinary amount, but historically, a lot of those observations don't really make it into the data or at scale.

We're good about having anecdotal stories as a culture, but sometimes we're not measuring it in a way that really reflects real life.

What were the most surprising or not surprising discoveries that have shown up in the latest benchmark report for you guys?