Lauren Pibworth
Chief Marketing Strategist at Pibworth Professional Solutions; speaker marketing expert specializing in speaker websites and digital marketing for professional speakers.
1
APPEARANCES
1
PODCASTS
Jul 13, 2026
Li HayesHOST
Well, how do I start from I've got a great story to tell and figure out who cares and why and what problem I'm solving? How do I, how do I move from that step to solving a problem?
Lauren PibworthGUEST
A lot of this, and i- if you, if you've got a great story and you've never actually told it, I mean, if your mom says, "Oh, honey, that's just such a great story.
Lauren PibworthGUEST
So how do you, how do you move from story to problem? There's a lot of going back and forth and talking to people.
Lauren PibworthGUEST
Um, the, uh, perfect example, um, I've got a client who climbed Mount Everest.
12 MINS LATER