So as you have been in this session since the beginning of the week, what's the one thing that everyone in Adweek is talking about that you feel is a bit overhyped? I think

in some ways, of course, this isn't going to sound anything out of the ordinary, but of course, we're all curious about agentic commerce and the world of AI.

And I think right now there's a lot of what we are calling AI slop.

Platforms are cutting down on it.

And so we have to find the balance between efficiency, creation, having data inform how we come to market and how it makes decisions for us with the authenticity that also exists and that consumers, quite frankly, expect in order to make and build relationships with brands.

What's one thing you heard or believe that brands should do differently Monday morning when they get back into the office?

I would say that one thing that everyone should do differently is just have a cup of coffee, relax, get back into it gently.

That's just a piece of life advice.