Yeah, so

I run a boutique trauma-focused private practice primarily in California, but we are all virtual, so we do have a handful of states that we can serve.

And the all virtual creates a lot of opportunities and also a lot of challenges when it comes to marketing, because when you're not location bound, you end up competing with the big guns for attention online.

So it's been something I wrestled with.

We did kind of try out having a small sublet office and ultimately decided it wasn't for us.

Now, that's a choice I made, and it was mostly around, like, the life that I want to live, the life that my therapists want to live, and where are ideal clients actually willing to go and how they seek out therapy.

So I have a small group.

And did you do any like HARO or quoted? Yes, I did.

how it started out, didn't it? Discovered that, hey, walking around and looking left and right, something's happening in my eye.

Right.

Yeah.

Dr. Francine Shapiro in the 80s.

She was the one that discovered it.

She was, I believe, a doctoral student.

And she was walking through a park in Brooklyn and thinking about something really upsetting and moving her eyes side to side across the sidewalk.

What is it you want them to understand about EMDR as an option for their healing?