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Laurel Burton

Laurel Burton

Oct 7, 2026

4:40
Where are you seeing AI create real value at Instrument, and w- where can efficiency actually start eroding originality, craft, or just making things suck?
4:50
I hate the AI efficiency conversation 'cause I think it is the first place that creativity goes to die.
4:57
And when I think about what AI is doing at Instrument and the way that we are integrating it into our company, 'cause it's a must-have.
5:06
Like, you have to.
5:07
It is not a ...
5:07
It is a non-negotiable at this standpoint.
5:10
And what I believe is that we are not an AI company.
9:06
Yeah
18:52
I'm super curious as a leader, why is that important?
18:55
Oh, my gosh.
18:57
Well, we're a service business and we can't exist without our people.
19:02
And I think the pandemic proved to literally like before the pandemic would always say like without our people, Instrument is not this building.
19:12
Like the building doesn't represent us.
19:14
The logo, the wordmark, those things, like the thing that makes Instrument, Instrument.
19:19
is the people and the environment that we create for them to be successful in everything that they do and if you make policies and procedures and we're not perfect i want to say that like i get things wrong all the time i'm in a constant state of understanding what are the things that are the priorities for these individuals and how can i as a business leader serve them the best that i can like i wish i could change certain parts and of the business.

37 MINS LATER

56:40
Yeah.

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