So I'm really interested on what do you see kind of working to create more qualified opportunities to earn new business?

Yeah, yeah, it's a great question.

It's kind of the question, right? When you're in sales, people can opine about lots of parts of the sales funnel and what makes things work, but qualified opportunity are absolutely the, you know, the fuel in that engine that I just mentioned.

So making sure that we get more of them and kind of not only, you know, more in quantity, but also more in quality is a, you know, daily focus of myself and my team as well.

I think a few things that come to my mind is super critical and working really well.

One is to have breakthrough messaging that really differentiates you, obviously, from the rest of the field in which you sell.

Virta Health is in a highly competitive space.

What do you see them actually pay attention to and come into a meeting for?