being more so on the, you almost have to look at it through like a professional lens of what are the problems these professionals are having marketing their horses and solving that problem.

Yeah.

I mean, and I think that's where my expertise, I mean, mostly I'm a breeder.

I am.

And so I think that in talking to so many friends who are breeders around the world, and I was really, you know, I spoke to a lot of them.

I could hear the stories.

And right now the industry is really, it's really struggling.

Where do you find the disconnect between what a consumer is looking for versus what a breeder or seller is putting out?