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Laura Palker

Laura Palker

President of Events Education & Workforce Development Federation (EE-WDF); CEO of Trade Show Solutions Center; events industry leader and workforce development advocate

Jun 18, 2026

26:26
Is that right?
26:29
So across the country, you know, I got really excited when we got the change in the modernized career cluster framework, because instead of saying hospitality and leisure and recreation, now it says hospitality and events.
26:45
And there's actually a full subsection for conferences, trade shows, exhibitions, meetings, venue management and events.
26:55
So I sat down in the chair and all of a sudden I went, oh, if we're invisible, where are they going to get the curriculum? So we actually have 22 subject matter experts that are a roster of excellence and knowledge.
27:18
You can find who's sitting on that committee on our website.
27:23
And they came together to begin to create the curriculum because we already have the knowledge.
27:30
I say we're an industry that was self-developed, self-defined, self-educated, self-governed.

15 MINS LATER

42:07
And Laura, just to clarify that, these are brands that would be like an exhibitor at a trade show or are they vendor side brands like a large exhibit house?

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