So speaking of head, Laura, like what did the clutter look like for you on the mindset side of things?

Oh, for me, the mindset clutter looked like constantly looking outside of myself for that quote unquote right answer.

I was listening to all the marketing experts, the business coaches, and collecting programs like they were going out of style.

And instead of allowing those to support the direction that I already had, sensed I needed to be going in, I just kept collecting more, one more strategy, one more framework, one more right way to do things.

And the result was like, I wasn't really moving forward.

I was just spinning in circles, trying to make a perfect decision instead of just make a decision and move on down the road.

And that really created for me a ton of decision fatigue because when you really when you stop trusting your own judgment as the CEO of your business, every choice starts to feel heavier than it needs to be.

then I just think we were not really able to, we don't really feel like we can like show up fully and really be moving into some of those more strategic places that God wants us to move into in our business.