I'd love to hear from your perspective at ALCO, what did the implementation of the Bottle Weight Accord requirements look like for you?

The Bottleweight Accord was a very natural next step on a journey that was already underway.

Packaging is one of the largest sources of emissions in our value chain.

So we had identified the challenge and had been working on lightweighting and lower emissions packaging for a couple of years.

But the Accord really helped create an internationally recognized framework and strengthened the signal to our suppliers.

In that sense, it really helped us accelerate our work, what we were doing.

In practice, we did spend a lot of time at the beginning talking with our importers about different packaging options and opportunities.

What do Finnish consumers prioritize when it comes to wine?