And what I wanted to ask you next, Laura, is like, how do people get from that that first like knee jerk reaction to, you know, approaching with more curiosity and more neutrality?

I think it's just about trying something different.

And so when you think about how our neurons work and how we think and all the automaticity that goes on, we just function, right? And so anything that's different is going to feel really uncomfortable.

And so even if it's different good, it still feels uncomfortable in our bodies and our brains and our nervous system.

Everything just wants... comfort and the usual.

And so sometimes that change can be really hard to do at first.

And I always welcome people to just literally do anything that's different.

Are there any specific words or like certifications people should look for when they're searching for a therapist?

[laughs]

I, I think it's true.

I think that food is inherently cheap, or maybe, you know, not so cheap depending on what you're buying.

But it's not a large portion of the amount of money most people earn in terms of how much they're spending compared to a lot of other essentials, um, and really how it's evolved over time.

And so to use incredibly sophisticated technologies to make commodities is still expensive, and perhaps too expensive for what the consumer is willing to bear and also, uh, what they care about.

I think, you know, whey protein is important, egg protein is important, but to make these commodities through fermentation is still a barrier from a cost structure perspective.

And if you're not really delivering on a tangible benefit to the consumer, so something that actually makes their lives better in some way, then it's gonna be really hard to move a company forward on the basis of the environmental benefits, which even if we care, no one is really spending like they care.

I, I'd love to hear just some, some advice on that end.

Uh-huh.

And that can cause an incredible amount of pain just for day-to-day life and movement and activities, sexual functioning, going to get, you know, medical exams and so on, and, you know, being able to find a pelvic floor physiotherapist who has training and understanding of both pain as well as conditions like endometriosis.

So not all pelvic physios or physios are made alike.

You know, some have excellent training in, you know, antenatal, postpartum pelvic floors, but you're gonna wanna find somebody who really understands pain conditions, um, and how to deal with the pelvic floor in that way.

Because if you have somebody, for example, that doesn't know the condition and just starts to do internal medical exams, it's obviously gonna increase the pain and all of the hypertension and sensitivity, and that's not gonna do a whole lot of good.And of course, you wanna have somebody mental health-wise.

Um, it's the chicken or the egg.

Are people experiencing mental health distress before a condition like endometriosis, or are they experiencing mental health distress because of all the systemic issues that something like endometriosis is bringing about? And it's usually some combination of the both, of course.

When women talk about an endometriosis flare-upWhat's actually happening in the body, and what can they do to get through it?

Yeah, I'd love to hear your thoughts, Laura, and perhaps your research as well about what impact that has, you know, on, on our mental wellbeing and coping, but also perhaps physically.

Yeah, and I, I think you brought up some really good points in the sense that when we go to healthcare and clinicians to try to get help, what's really tricky is what's often communicated is either I'm right and you're wrong, and what can be challenging about that is the fact that a lot of times with a lot of these visceral pain conditions, we just don't know, right? Like, we can't visibly see it.

You know, there's not obvious lesions or blood necessarily, and that can be really tricky.

And so I think it would be incredibly different if during healthcare appointments some of our clinicians or physicians would communicate things like, "This test doesn't show X, Y, and Z.

However, the reality is we really don't know.

Let's ask some more questions.

Let's be curious.

So, well, I guess first of all, what is cognitive flexibility and how can one, how can one become more cognitively flexible?