Laura Jawad
SEO strategist and founder of Laura Jawad Marketing, serving expert service providers and service-based small businesses.
1
APPEARANCES
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PODCASTS
Sep 21, 2026
Laura JawadGUEST
Well, it's kind of a trifecta, right? So first, they're going to look at what you're saying about yourself.
Laura JawadGUEST
And this is where your About page is very important in terms of where these tools go to learn about you.
Laura JawadGUEST
And that might be a place where there's a little difference between how those tools operate and how Google operates.
Laura JawadGUEST
But your website and particularly your about page are a very important source of information about you.
Laura JawadGUEST
So that's what you say about yourself, but then they're also looking to see what other people say about you.
6 MINS LATER