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Laura Barber

Laura Barber

Laura Barber is a brand strategist and founder of The Ripple Impact Ltd, host of The Ripple Impact podcast, and a former global Brand Insights leader with 22+ years at brands like PepsiCo and Coca-Cola.

Sep 10, 2026

10:24
getting into almost like the nitty-gritty underneath the surface and what is really happening and for all those people that then say to you oh I don't have a story we have this millions of times and people that come to us say oh well who would listen to my story and what story would be right for me where do you start with people like that and helping them to get into that layer that's underneath
10:47
Yeah, it's funny, actually, because the storytelling, I've started doing this, actually.
10:52
This is a tip for people just for if you're going to a dinner party or a networking event or something, you know, and you're meeting people you don't know.
11:00
Don't ask people, what do you do? Don't ask them that.
11:05
Ask them it's a far more interesting question.
11:08
So what's your story? And this has now become my opener.
11:12
I haven't done this intentionally.

19 MINS LATER

30:15
So I love to end with my favourite question, which is, what is the yes that's had the biggest impact
4:56
I absolutely adore that and I think you're right there's it's a very different environment isn't it you know when you're on the stage it's you and your voice with the audience so it it can feel very vulnerable you know especially when it's you know some of the first time stepping out so you're absolutely in the perfect space to to do that with a room full of women that are there like absolutely got your back so um Laura how about you?
5:22
Yeah, I have a similar but different story to Sarah.
5:25
So I resonate with a lot of what she's sharing.
5:28
I think for me, what's really interesting is I've done lots of presentations in my life, being in the corporate world, standing on stage.
5:35
You know, I used to do amdram and dancing as a child.
5:38
So I'm actually quite comfortable in a stage situation.
5:41
I'm actually quite comfortable presenting and telling a story.

7 MINS LATER

12:49
So what has been your experience to date going through the Speak and Shine programme? So start with you, Laura.

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