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Laura Ashforth

Laura Ashforth

CEO & Co-Founder of Lateral UK, a health insurer designed for active over-60s.

Sep 1, 2026

1:10
What made you want to form a company that deals with healthcare over 60?
1:17
The idea for Lateral came when I was on maternity leave with my first child and I was spending a lot more time with my parents.
1:24
And just for context, you know, my parents are in their 60s and my dad has retired and my mum is looking to kind of wind down her business and retire shortly too.
1:33
And we were having these conversations at the family about health, about money and just talking at length about kind of different products and the things that they were seeing and their approach to planning for it.
1:43
And there was this just glaring gap with health insurance.
1:47
They had both really recently given up private medical insurance, something that they had had at different stages of their career.
1:53
But then coming into kind of their 60s and looking ahead, maybe at the points where they might want to be using it, they were faced with these premiums that just seemed to be getting more and more expensive to the point where it didn't feel like it was affordable anymore.
3:06
be super fit to take out policy? Do you make people wear a band or something to make sure they're walking enough and things like that?
1:10
What made you want to form a company that deals with healthcare over 60?
1:17
The idea for Lateral came when I was on maternity leave with my first child and I was spending a lot more time with my parents.
1:24
And just for context, you know, my parents are in their 60s and my dad has retired and my mum is looking to kind of wind down her business and retire shortly too.
1:33
And we were having these conversations at the family about health, about money and just talking at length about kind of different products and the things that they were seeing and their approach to planning for it.
1:43
And there was this just glaring gap with health insurance.
1:47
They had both really recently given up private medical insurance, something that they had had at different stages of their career.
1:53
But then coming into kind of their 60s and looking ahead, maybe at the points where they might want to be using it, they were faced with these premiums that just seemed to be getting more and more expensive to the point where it didn't feel like it was affordable anymore.
3:06
be super fit to take out policy? Do you make people wear a band or something to make sure they're walking enough and things like that?
8:32
And other than the preventative side of things, what other gaps do you feel that you're able to support that retirees might be experiencing?
8:41
So I guess we've talked about the wait times for electives and we've talked about the preventative pieces.
8:47
There are a couple of other things that I think today's healthcare system leaves retirees with a gap.
8:53
The first one is navigation.
8:56
So when we were doing our research, and you'll probably see this with your clients, It's complicated.
9:00
If it's NHS or private, it doesn't matter.
9:03
You still have to find your way around, understand what you're facing, what your next steps are, what are you following up with, what are you booking? And that's tricky enough in the NHS or in the private sector.
13:10
yeah so so i have a lot of conversations with clients around health insurance and um and and you will do too but how do you think people should think about healthcare as part of a retirement plan in the in if we go upstream a little bit

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