So what I'm interested in hearing from you guys is, so what do you think it would take for organizations really to shift their mindset and look more towards using AI as a means to transforming instead of just making things more efficient? Yeah, Lars?

Well, it's a really great question.

And one I've been struggling with myself as well, because I'm very ambitious about what we could do and reaching the full potential and so on.

And that often means that we have to redesign processes and rethink a lot of workflows and so on.

But on the other hand, I have to slow down a little bit.

Because I also have to respect that if you don't have the basic understanding of the potential of this and that it's not magic that somebody brought out of a big hat or something that came down from a mountain or something.

It's a technical thing, right? So if you really are doubting this and are like, maybe it's too much hype, then of course you need to start somewhere.

It is with the technology available now and the potential development of the technology we see, including AI, How could what we do be done differently?