But talk to us about your time at UCD and the direction your career has gone since then.

So yeah, I, I did my Leaving Cert in 1994 and entered UCD to, uh, pursue a B.Com. Ended up doing banking and finance as my sort of third-year specialization.

So yeah, finished in 1997, so forever ago, pre-Euro.

And I loved my time in UCD.

I, I was born and raised in Ireland, you know, grew up in, in Dublin, went to school in St Mary's in Rathmines, and made phenomenal friends in, in UCD.

I still see a number of my B.Com. friends actually over here in New York.

Not often enough, but a few times a year.

And so just, just fill me in on how the business works and, and what are the challenges to, to stabilize it a- and make it a prosperous part of the company overall.

I actually mean, uh, also, although this is part of it, when you think about, okay, turn-taking or what is the right response, you know, as anthropologists or social scientists, we know that that often depends on, well, what is the context of the conversation? [chuckles] So I'm curious when you, when you think about these different design decisions, to what extent, you know, how do you think about context either of the situation or the population, or to what extent do product owners need to be thinking about these different kinds of questions?

That's a great, that's a great provocation.

Let me provide an answer on both the side of the user and the platform.

When it comes to the platform, it needs to be contextually aware by offering some, some samples for where the conversation can go.

In the early days of Perplexity and ChatGPT, we were faced by a blank screen with an open input field that we could type or speak anything into, and what ensues is blank page paralysis, the kind of paralysis that I might have looking at my Spotify account without my, uh, listening history there.

Just having to suck out of my thumb a record to listen to, and that's really tough.Humans are always in a better position to express our agency and choose when we have a finite context in front of us.

So serving up some possibilities that a user can choose among, not feel paralyzed in order to advance the conversation, is how platforms should be contextually aware.

Curious how you sort of see what are some of the key decisions that social science can inform in those.