Whatever they are working on, these big questions that they have or these big mandates that they have in their role, you all are answering that by making their data make sense.

Gosh, there's a few different points.

I'll just kind of pick up from there.

Or recent environments, data-rich intelligence start.

Okay, data-rich intelligence start.

So there's abundant data everywhere, and you find organizations that – You know, know the data is going through the organization.

They don't know how to contextualize it to really, you know, work with it and then interpret like, what does that mean? And what's the next step? How do I make data more of a process feature than just a background feature that everyone can choose how to look at differently? So, you know, our team has an awful lot of background with data conversion, data management.

You know, if they don't have the benefit of sex to end their lives, what are they doing?