Okay, so on that, what are yourself and the people in your product team showing here and speaking with customers about and what are you hearing from them? You know, what's taking place from your perspective?

Look, we're all on our pretty far way into the IP case, right? We talk about that for more than 10 years, but if you look at really where the adaption happens, there are the most cases just happening right now.

So we're talking about a full 2110 stack, about Amber.

We, of course, working majorly in the contribution and live sports space.

For us, this transition is, of course, one thing that we see happening across the entire industry.

The product team and we and myself, we've come from, we've been around 30 years, so it's actually our 30 years anniversary next year.

and have built products ever since, which were majorly coming out of the hardware space.

To what extent are you experimenting or even productizing and doing this sort of stuff? And how is it changing, if at all, any interactions and discussions you're having with people you work with?