It doesn't happen as much.

Yeah.

Um, I feel like especially when you're on TikTok, and I used to work like professionally as a content creator, and I- I've just seen too many like generic visual hooks now.

So like when I saw like the umbrella walking down, like I was literally on my TikTok, and it literally stopped my scroll.

Like, I was like, this is a...

even a Huda Beauty customer, but I was like, "This is great." Like, and I think it's got like three million likes now or something, like something crazy.

Um, and I believe it's a global campaign, but it's just so funny and entertaining, and it's just a great example of storytelling, but also like the really popularized TV miniseries that, um, content that's really popular on social media at the moment.

So actually, you can also borrow that when it comes to the form-