But Lance, where does... do i'll just throw it out there where does somebody draw the line on this you know where they say i i think you know where i'm going with this but where does somebody say you know what i acknowledge it i gotta draw a line in the sand on this where do i start i i i'm just throwing this out there but

you know sadly alcohol abuse or dependency it's like being lured down a dark alley and you don't know you're doing it And you wake up one morning and you realize, wait a minute, this is out of control.

And for the most people at that point, it's hard to pull back on your own.

It really is.

Going back to some neuroscience stuff, everybody has common sense.

One and one is two.

How our brains are functioning, it's all based on neural pathways.

So those that are going, who's this Lance Wright guy and what's he all about? What's the Lance Wright story that got him to where he's at here on the Selling from the Heart podcast?