Okay, so where is this in the pecking order for trying to get to the best employees? How do you guys go about that? I know we showed the story there in the beginning with your local franchisee that had really focused on Gen Z as a potential group for employees, but is there other ways that you guys go

about it? Yeah, so you're correct.

And the local store marketing is paramount.

So what we try to do and encourage our franchisees, because they're running small businesses, an individual franchisee, even our largest, they're not doing some of the major media that's out there, right? That's just unaffordable.

And sometimes it's ineffective, in my opinion, where the local store like we go to right back to school.

So we've done a lot of lemonade stands where we'll go to a school when it's PTO night or parents are visiting, walking through their kids schedule, picking up their books and post a tent out there where it's just free lemonade samples, cookie samples.

Paul, you're exactly right.

Lance, can you talk a little bit about the training and how you how you're training and onboarding and even attracting employees? I mean, they're not coming in and filling out a handwritten application anymore, are they?