
Lance Salzman
Sr. Vice President of Operations at Mike's Red Tacos; restaurant operations executive with nearly 30 years in franchise leadership.
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APPEARANCES
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PODCASTS
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Jun 22, 2026
The Brand That Made Messy Tacos Go Viral with Lance Salsman
10:11
10:21
10:35
10:45
13:41

Zack OatesHOST
I normally I, I wouldn't ask on this point in the podcast, but yeah, how has O-Ovation been helpful for you?

Lance SalsmanGUEST
So Mike is obsessed with the perfect experience, which is the core of who our brand is, and I think you probably saw it when you visited the restaurant.

Lance SalsmanGUEST
And so I think Ovation, for me, is the end result is about the guest experience, recovering them, and/or engaging with them.

Lance SalsmanGUEST
And I think our guests vary a lot these days, right? You have Gen Alpha now who are becoming consumers are 16, I think.

Zack OatesHOST
As you think about that guest experience, are there any, any strategies, tactics that you use to improve the guest experience?