Yeah.

Oh, I'm glad you agree.

Yeah.

Because I second guess myself sometimes.

I think the name is catchy too.

And it rolls off the tongue really nicely.

But it's like, yeah, what do you call an architecture firm? Do you call it an architecture firm? Do you call it an architecture practice? They tell us in school and even my colleagues that I speak with and talk with all the time that our practice, other practicing architects is what we're always practicing.

Yes, exactly.

Yeah.

It's I think it's indicative of.

How we've always approached even just running F9.

To circle back to where I started talking about customer service and everything like that is, not to brag, but Alex and I came out of school as award-winning architects.

I won the Peter F. McKinsey Award, which is number one thesis in North Dakota State.

And North Dakota State architecture is very competitive.

We won a skyscraper competition.

Step away from the flame.

What I want you to think about Lance is, um, as you reflect on this season of life for you, um, Was there a change you made, whether you shared it or not already, that in reflection you're grateful for from this perspective? If you had not made that change, wow, what kind of a difference that would have made and how that would have cost me if I had not made that change in my life?

The big one is, I wear two different hats.

I wear a white collar hat and I wear a blue collar hat.

And I struggled a lot when I put on the blue collar hat in the first couple years with the reciprocity I was getting from the folks in the blue collar world in how to get things done with them.

and how to just work with them, how they want to be worked with.

The white collars in the engineering architecture, that professional white collar world, we're okay with the kind of communication where it's like, here's a big email, please answer the questions.

And the answers just are like, boom, boom, boom, boom, boom.

So when you think about where things are now for you, Lance, um, What are some of the beliefs, some of the habits, some of the rhythms that for you now are non-negotiable?

Where do we start? Let's go for how did you get into the architectural career? Where did

it start for you? You know, I'm 43 and my career in this industry started 30 years ago when I was 13.

I actually wanted to be a builder first.

So I grew up in a very rural part of the United States in the middle of the country.

It's from a state called North Dakota, very, very rural.

And one side of the family were sugar beet farmers.

The other side of the family were cattle ranchers.

walking around with the client and you weren't you know you weren't even allowed to sort of there was a kind of a imposed non-interaction between even the guys on the ground when the architect oh here's the architect clean up the place you know make sure the place kind of nice and tidy for them that type of stuff are you telling me that stuff is still going on oh gosh yeah big time oh