We saw this coming, you know, and then all of a sudden she can't walk, right? And so how did you build into all of this? And, you know, how did the senior care influencer and you built the YouTube channel go? How, what are you doing with all of this?

Yeah, so, well, first it started off with, you know, around the three year mark, two and a half year, three year mark, you know, I had actually called my wife and I, Robin, it's kind of funny, you know, even to this day, but at the time I literally thought I invented this wheel, right? You know, we all know the wheel exists, but if somebody doesn't tell you there's wheels out there, you don't know that they exist.

And so I called her and I was having lunch with a friend and in his building there was actually a home health care, not to be confused with home care.

There was a home health care company hiring and I had done paramedic training, EMT training, you know, I'd worked in the hospital.

But then mostly for academic reasons and scheduling, I was working in the labs doing student teaching in the head of our medical fraternity at the university.

I thought maybe they might have a job that would be, you know, conducive with my academic schedule and my other requirements.

And, you know, anybody that's worked in a university knows you don't really get paid much money at university.

So tell us about that and when's that coming out and who's it designed to help?

What should they do first?

Yeah.

Well, the first thing I would do, like we said, the unexpected caregiver is not an unqualified because they're overwhelmed.

They're overwhelmed because the role is just enormous.

Aging is not just a medical issue.

It's a family issue.

It's a financial issue, a housing issue, a workplace issue.

How does that help the family caregivers in what you do? Because this is not something that every caregiving agency offers.

One of the other things that I always ask all my guests, and I know you inside and out, but again, some of our listeners might not, is have you been personally touched with dementia in your family or circle of friends?

Yes.

Well, my grandmother, who I was almost as close to as my own mother, she developed dementia when I was in my late teens.

And it was one of those situations like I'm sure, you know, millions of other families had.

We didn't know anything was really wrong.

My grandmother lived down south, and she was a traditional southern belle, if you will, where she was from the era.

She never got a driver's license, never worked outside of the home, though she surely worked inside the home raising six children and being a housemaker.

And, you know, what do you think America is really failing at in terms of this process?

What are your thoughts on that?

Yeah.

So, well, here in Michigan where we're at, we're actually a non-licensed state, but most people don't know that.

You know, family caregivers and family aren't really preparing, planning, and positioning themselves to be as educated and really aware of what home care is or even long-term care in general.

Often until there's a crisis and they need to know, and then they're making sometimes rash, you know, decisions under the gun.

And so we like to educate, like kind of, like you said, a great segue to this question.

We like to educate families and make them aware.

So I guess, you know, just any other things of underrated ways, let's say that an owner can think about how they could genuinely stand apart other than, you know, just their price and the availability of a caregiver.

Mm-hmm

... wound care nurses, physical therapy, everything you can get.

But not once, either in the hospital, during surgery, post-surgery, in the rehab, at home, did anybody ever say to us, and my dad was a veteran also, and never offered resources, never said, "Have you looked into this? Are you aware of this?" And so I got really, really overwhelmed because I'm doing some student instructing at the university.

I'm working in the labs at the university.

I'm the head of our medical fraternity, like, all these things.

And I just called my wife one day after going to have lunch with a friend, and I said, "You know, why don't we start a company where we send people out to the homes to help people like us?" I go-

Right.

"Your dad's a veteran.