
Laini Bones
Laini Bones (Laini Ritsch Multer), viral cyclist behind the "Taking Men's Strava Crowns" series and CFO of sports-fuel company Carbs Fuel.
2
APPEARANCES
2
PODCASTS
012
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Oct 14, 2026
75: Taking Men's Strava Crowns and Fueling to Win with Laini Bones
2:40
2:57

Laini BonesGUEST
Like, it was my family, my husband's family, and then our bike friends that followed me, and those ones got, like, I don't know, 50 to 100,000 views, and I was like, "That's cool." And the comments were, like, weirdly not taking someone's blah, blah, blah.

Laini BonesGUEST
There definitely were, and a f- I got a few comments that were like, "Well, like, you would never beat the men's time.
16 MINS LATER
Turning Strava Segments Into a Cycling Persona with Laini Bones (Episode 264)
6:14
6:49
7:00
7:16

Laini BonesGUEST
um so we changed my i i purposely changed my instagram handle last year to laney bones because i had planned to start racing this year and i was like i'm also getting married this year so as a woman you become less searchable on the internet once you start changing your name and so i was like people are going to be confused i was like surely someone out there will look me up i mean i was like i bet i'll be good Like, I'll get some result at some point.

Laini BonesGUEST
And my nickname growing up from my grandpa was Laney Bones because I was, like, kind of a, like, gangly little four-year-old.

Laini BonesGUEST
And so I switched my handle last year, which was a good move because it also sounds like a little bit more of, like, a creator Instagram versus just like a person.

Laini BonesGUEST
And I like, like in my head, like Holy Spirit of gravel, like Lenny is Holy Spirit of gravel, which is like a good branding for her.
21 MINS LATER
