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Laina Rauma

Jul 28, 2026

5:38
So what made you even start in the beginning?
5:42
I just, like, honestly, what made me start in the beginning, I was thinking about this last night, because I just, I think it's so cool, and I just believe so much in, like, following what you wanna do right in that moment.
5:57
Because I had no plan for any of this.
6:00
Like, I really didn't.
6:01
Um, I never saw myself really starting a brand.
6:04
But I- I originally used to do vintage clothes with my best friend, and then I started, like, reworking those clothes.
6:12
And then it was her birthday, and I was like, "Oh, I'm gonna try to, like, make her something." 'Cause my grandma did teach me to sew when I was, like, seven years old.

40 MINS LATER

46:28
[laughs]

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