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Lacey Thompson

Lacey Thompson

Founder & CEO of MediaPact, an AI-powered media-buying marketplace; previously founded affiliate agency LT Partners (acquired by New Engen, 2023) and ran affiliate programs at Expedia and Blue Nile.

Mar 24, 2026

Always Be Testing

Always Be Testing

90% of Media Buying Workflows Are Still Manual—Here’s What’s Broken | Lacie Thompson

Mar 24 · 30m

Tye DeGrange
Tye DeGrangeHOST
2:20
I need to build this.
Lacie Thompson
Lacie ThompsonGUEST
2:21
Yeah.
Lacie Thompson
Lacie ThompsonGUEST
2:22
Well, I think the evolution of my career, it's funny, actually kind of follows a similar path of a story that I heard when I was back in-house at Blue Nile.
Lacie Thompson
Lacie ThompsonGUEST
2:33
And I heard the story of Mark Vadon and why he created Blue Nile, and then he went on to... create Zulily as well.
Lacie Thompson
Lacie ThompsonGUEST
2:41
And it was very much like this organic story about things that had happened in his life and him wanting to create a solution for the problems that he had.
Lacie Thompson
Lacie ThompsonGUEST
2:50
And so for me, I was at Expedia running the affiliate program there.
Lacie Thompson
Lacie ThompsonGUEST
2:56
I had hired an agency and And when I fast forward three years after that, started LT Partners, I really just wanted to create the type of agency that I would have wanted to hire when I was in-house.

11 MINS LATER

Tye DeGrange
Tye DeGrangeHOST
14:14
And I think it's pretty amazing, but I'd love to hear kind of that, but also like why now sort of for MediaPact.

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