So tell us more about how that worked out.

So the conversation started at my other job.

I'm not going to plug them because I don't want to.

But yeah, we used to do activations at different spots.

I went on the Vineyard.

We did an activation every year on the Vineyard.

I noticed a change in conversation with people who have proximity to wealth.

So if you were talking to that woman, What would be one of the first things that you would tell her that she needed to give up?