What motivated you to start creating this content around your publishing journey?

Well, I knew as soon as signing up with Aviva as well, the biggest challenge I had to overcome was marketing.

And I sort of stepped back and I started thinking the first thought I had was, okay, who is my audience? And I realized that my novel had always been written with the intention of being for young adults or people my age, maybe a little younger around high school and college years.

And, you know, although anyone can really read it, I knew that was the target market I wanted to hit.

And I thought about where I could find people like that, because it's tricky.

Marketing can take so many different forms, especially for books.

The other day, I saw a television commercial that was just about a new novel that came out, which I had actually never seen before.

How would they even go about this?

Kylie Holbrook is their policy and demand coordinator.

You alluded to that government policy.

We'll get into that a little bit later, but it, it's been a little bit disrupted, um, over the past years, but biodiesel is continually trending upward in demand across the US and in states like Ohio, um, kind of to our surprise sometimes.

So we really started seeing the history of biodiesel with large demand on the West Coast in states like California and Oregon and Washington.

They were the first states to adopt what's called a low carbon fuel standard, and so biodiesel really started to boom over on the West Coast.

But as we kind of talk about biodiesel, um, it really started as this environmentally friendly fuel, and it still is, it always will be, but we're starting to see trends more in the Midwestern states and in Southern states of understanding that biodiesel is a...

We joke in the office that it's a, a fuel farmed here.

As we continue to see this growth into the middle part of the country, uh, how can Ohio play a role in the biodiesel industry?