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Kylie Hall

Kylie Hall

VP of Marketing at B-Stock Solutions, a secondary marketplace platform for retail returns and excess inventory.

Jul 20, 2026

9:22
What happens to the overstock that does end up on store shelves? Because if consumers are changing their shopping behavior and they are maybe not buying some of those brand names that the stores purchased and thought people were going to be interested in, what happens to all that stuff?
9:38
Yes.
9:39
No, this is a great question.
9:41
And as a consumer myself and before working for B-Stock, I didn't think about it.
9:45
I just thought, of course, it's getting sold or... ending up somewhere.
9:49
And in many cases it does.
9:50
So a lot of stores and retailers today have kind of their sub-brands or outlets.

10 MINS LATER

19:30
Is the overstock merchandise, is that similar to how returns are handled? I mean, are returns handled the exact same way as kind of it's we're trying to get rid of it? And then there are other marketplaces, the B2B kind of marketplaces like yours?

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