What inspired you to start arterial? And what problem did you believe was important enough to dedicate years of your life to solving?

Yeah, absolutely.

So this is actually an idea I had probably seven or eight years ago with my dad.

It started off as literally bolting a GoPro to the bumper of something like a bus so that as it drove around, it would automatically pick up potholes and tell the city where they were.

About 18 months ago, I had just exited a integrations consulting firm that I was doing and was talking with my roommate.

He kind of took some steps, convinced me that it was a good idea and immediately booked a whole bunch of meetings with a few cities.

So that we could learn a bit more about it, figure out if it's even a real problem and, you know, take a crack at it.

Looking back, what assumptions about startups or entrepreneurship turned out to be completely wrong?