This is where you get the thing where, well, that was a brand-new drum of oil.

Exactly.

Yeah, so they went from changing filters every day to every two days, every four days, once a week, once every two weeks.

After, you know, six months talking with this customer again, they're like, "Look, I didn't believe it at first.

I did not believe this filter cart was gonna help us as much as it did, but we made the modificat- modifications to the gearboxes.

We started implementing this.

Now we go look at our sight glasses and the oil's no longer black.

That's, it's not a very, you know, proprietary story, right? W- why do you think it is that people just decide that that's nonsense? Like, like it's a black magic or vaporware.